THE POWER TO SURPRISE
KIA Motors’ brand slogan “The Power to Surprise” represents the company’s global commitment to surpassing customer expectations through continuous innovation and industry-leading warranties. KIA Motors, founded in 1944, is Korea’s oldest car manufacturer, and now has over 40 000 employees across 13 manufacturing plants in 8 countries. These plants produce more than 1.5 million vehicles a year which are then sold through a network of distributors and dealers in 172 countries. KIA Motors is a major sponsor of the Australian Tennis Open and an official automotive partner of FIFA – the governing body of the FIFA World CupTM - as well as a EUROTOP partner to UEFA.
THE NAME
Like the name, the Soul epitomises the very essence of automotive creativity. It appeals to a wide audience by speaking to the core of every driver’s needs. A soul has no colour, shape or definition and so embodies the concept of uniqueness and individuality. The Soul combines sporty appeal and youthful radiance. It is artfully designed - from the sleek body shell to its dynamic interior - to inspire new energy and the young, passionate driver in all of us.
THE DESIGN
The Soul has several dynamic design features. The A-pillar is discreet and stylish. A black molding mask gives the vehicle a distinctive wrap-around look. Bulging wheel arches and a wide track give the Soul a broad stance and a road-hugging appearance. Its sporty look is enhanced by sharp, black bezelled headlamps set in chrome and rear lights on the C-pillar with ‘nude’ covers. One of the most distinctive design features is the prominent centre bumper with a uniquely shaped tiger-nose grille. The Soul is fitted with a choice of 16-inch or 18-inch* alloy wheels.
