THE POWER TO SURPRISE™
KIA Motors’ brand slogan “The Power to Surprise™” represents the company’s global commitment to surpassing customer expectations through continuous innovation and industry-leading warranties. KIA Motors, founded in 1944, is Korea’s oldest car manufacturer, and now has over 40 000 employees across 13 manufacturing assembly operations in 8 countries. These plants produce more than 1.5 million vehicles a year, which are then sold through a network of distributors and dealers in 172 countries. KIA Motors is a major sponsor of the Australian Tennis Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™ - as well as a EUROTOP partner to UEFA. KIA is actively developing state-of-the-art eco-friendly cars for future commercialisation, meeting prevailing consumer demand for fuel-efficient and compact vehicles.

PRODUCT CONCEPT
The all-new KIA Cerato has been re-created from the ground up. KIA’s designers and engineers focused on four key concepts while developing the Cerato: innovative style, driving pleasure, product value and new technology. In particular, styled under the direction of KIA’s Chief Design Officer, Peter Schreyer, the all-new Cerato embodies KIA’s new design philosophy in its most complete form so far. The all-new Cerato is a simple corporate statement to the motoring world that KIA is a brand underpinned by quality and reliability.