KIA Motors’ brand slogan “The Power to SurpriseTM” represents the company’s global commitment to surpassing customer expectations through continuous innovation and industry-leading warranties. KIA Motors, founded in 1944, is Korea’s oldest car manufacturer, and now has over 40 000 employees across 13 manufacturing plants in 8 countries. These plants produce more than 1.5 million vehicles a year, which are then
sold through a network of distributors and dealers in 172 countries. KIA Motors is a major sponsor of the Australian Tennis Open and an official automotive partner of FIFA – the governing body of the FIFA World CupTM - as well as a EUROTOP partner to UEFA.

DESIGN CONCEPT
“The Sorento is based on Kia’s design DNA and design philosophy: The simplicity of a straight line. The shape of the all-new Sorento is pure and modern - almost like being carved out of a solid block. At the front, you will find the most powerful interpretation of our new Kia family
face. Our signature grille in combination with huge air intakes and the slim wrap-around headlights creates the remarkable face of the Sorento. A face that enables this modern, dynamic SUV to ‘stand out from the crowd’. The Sorento adopts simple, linear lines to create a powerful yet polished appearance.” - Peter Schreyer: Chief Design Officer, KIA Motors Corporation.