Kia Surpasses Non-Premium Average in 2007 Initial Quality Study by J.D. Power and Associates

• Kia 2007 Rio/Rio5 Earns Highest in Segment Honor in Initial Quality Study for second year running
• Overall, Kia posts 11-point year-on-year improvement in IQS score
• Kia improves more than any other non-premium brand over the last five years posting a 43-point improvement since 2003

( SEOUL) June 7, 2007 – Kia Motors Corporation announced today that it has out performed the non-premium average for the first time in the J.D. Power and Associates 2007 Initial Quality StudyTM (IQS), which surveys
the number of problems new vehicle owners experience after 3 months of ownership. 

The 2006 Kia Rio/Rio 5 ranked highest for initial quality in the sub-compact category according to the J.D. Power and Associates 2006 Initial Quality StudySM (IQS).

In the study, the Kia Rio was honored as the highest-ranking model in a tie in the sub-compact segment at 137 problems per 100 vehicles (PP100).

The all-new 2006 Rio sedan and Rio5 five-door are raising the bar in the entry level segment by offering class-leading horsepower and interior volume, and six standard airbags, with the 1.6 model including full-length side-curtain airbags.